Be yourself. We’ll do the rest.
Helping you tell your story with verve – on paper or in person.
Bad news first. you're not entitled to anyone's attention.
But here’s the good news: you can earn and maintain it.
If you want to stand out in an era of mass-produced AI prose, the craft of authentic self-expression is what will give you an edge.
You see, we’re those uncommon friends who are always in your corner, but will always tell you the truth.
uncommon friends is a boutique ghostwriting and storytelling studio that’s here to make you and your ideas worthy of other people’s time.
What we do
Why we’re… different
We come from books and magazines, not comms and marketing
We live and breathe structure, style and storytelling
We have deep and diverse intellectual interests
We know how to make audiences care
We like nuance and complexity
We’re playful but rigorous
are you AI-curious?
And who are we?
uncommon friends is the editorial and creative practice of Sally Davies, based in London and with a network of writers, researchers and producers around the world.
Sally has over fifteen years’ experience as a writer, editor and interviewer for publications including The London Review of Books, The Economist, The Financial Times and the BBC. She is a consultant editor for Aeon magazine, where she served as executive editor and specialises in philosophy and science. Sally was also a founding editor at Nautilus magazine in New York and the founding director of the Libreria bookshop in East London. Sally is the London co-host of the Sophia Club, an international cultural events programme, as well as the co-founder of yarn, an interactive storytelling community for kids.
uncommon friends’ clients include academics, international foundations, venture capital firms and startups.
